Marrying Ancient and Electronic Communications

Jon Haeffner

Successful self-publishing requires creative marketing as well as good writing. To make the Bella website stand out, we included a video trailer, an interactive U.S. map with reader comments from around the nation, and illustrated excerpts.

The idea of illustrations is fun because it marries two ancient forms of communication – storytelling and drawing – with technology and applications that were unimaginable less than a decade ago.

Bella’s Facebook page is steadily gaining fans, for instance, but Facebook, with more than 500 million users today, didn’t even exist in 2002, the year Bella and Danny join forces to uncover the truth about Hank Moss’s death in Afghanistan.

Our very talented illustrator is Jon Haeffner, who has skillfully created and tweaked each excerpt to perfection. Make sure to check out Jon’s other work at:

Jon’s latest assignment circles back to the idea of creative marketing. To further promote the book, we decided we needed a handout, that the handout would be a bookmark, and that Jon was the man for the job. Check out his work below.

2 Comments so far »

  1. Monet said,

    Wrote on September 12, 2010 @ 3:05 pm

    The website is such a fantastic precursor to the book! I love the teaser trailer and alluring sketches! And the bookmark! What a great new addition to the marketing campaign! How do I get one?!


  2. stevepiacente said,

    Wrote on October 2, 2010 @ 11:19 am

    I have a handful of bookmarks for you, Monet! The Bella project has been a true team effort. Credit for the website goes to Ali Piacente and Dave Haeffner. Jon Haeffner is responsible for the illustrations and bookmark. Read more about Jon in a previous post.


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