Here are two good things to remember during interviews. First, the interviewer is not your audience; he’s the gateway to your audience. You’re using him to talk to them. Be polite, be friendly, but remember that this is a chance to reach your readers, or better yet, the readers you hope to attract. Second, if you’ve got your core messages down, you can field any question, and then pivot to the point you really want to stress. As in, Yes, of course Sean Connery was the best Bond. And by the way, his countrymen in Scotland will now be able to read my novel because we just launched a Kindle version!
Third, don’t lose your sense of humor on the road to literary success. Yes, you spent years filling those blank pages with love, mystery, and adventure. Know up front that not everyone cares, or shares your passion. Don’t take it personally. Enjoy the journey and have some fun. And hey, if you get the chance, go on Brett Clancy’s American Dream, a student-run show at American University in Washington, D.C. When I met Brett five minutes before air-time, he said:
“I try to do this a little like Stephen Colbert; I hope you don’t mind.”
Click here to watch Part 1.