There comes a time in the self-publisher’s world when decisions have to be made that involve money. This is a slippery slope. Paid advertising is expensive and as alluring to the aspiring author as Eve was to Adam, and we all know how that ended.
Smart entrepreneurs are everywhere offering to get you noticed – for a fee. They know how badly you yearn to be a popular author and will happily create your press release, book trailer, web site and a dozen other slick products. Did I mention there’s a fee?
Some are better than others, and let’s face it, without some good publicity, even The Old Man and the Sea might still be the tree in the forest that no one heard fall. Would Hemingway have tweeted in the absence of agent and publisher?
Today’s writers have the luxury of social media tools that enable direct contact with millions of prospective readers. While posting is lightning fast, sales can be agonizingly slow. While you’re waiting, hungry for movement, Eve is smiling from the corner with that luscious apple. Why trudge out to the orchard, climb the ladder and pick your own?
Bella’s path to market has been relatively low cost. This spring, however, there’s a book expo in New York City. I’ve taken the plunge and invested in a booth on Writers’ Row at the Javits Center, where 25,000 visitors are expected to pass over three days.
The fee is steep, about $2,000, but the potential payoff makes it worth the gamble. The “visitors” will be folks from the book, movie and other associated industries. Still, it is not lost on me that all this is happening in the Big Apple.