The Messaging Arsenal – Tips 6-10

We’ve agreed that success for the self-published author begins with a well-written, marketable product, innovative use of new media tools, and the discipline to plan and stick with a rigorous game plan. Here are more tips to separate you from the competition.  (Also check out previous post).

6 – Get Social. Create Facebook and YouTube pages, and tweet whenever you add new content, which should be about once a week. Three tips: make your content different on each site, cross-link all new posts, and think of ways to solicit user-generated content. Which takes me to number 7.

7 – Market overseas. Okay, that might be a stretch. Still, friends headed overseas provide you a chance to get a shot of your book beside a famous landmark, plus send a “message in a bottle.” That is, have your traveling friend leave the book at a busy café.  Inside the front cover will be your friendly note asking for a hand from whoever picks it up. Here’s more:

8 – Get busy rewriting. Effective marketing requires a willingness to recast the words you spent years putting in perfect order. A hard copy version of Bella is 254 pages. On the website, it’s three lines: Isabel Moss knew she might lose her husband when he went off to war. When the call came, she was almost ready. What stopped her cold was the second call.

9 – Pay attention to the season. Over the summer, Bella was “beach perfect.” A few months later, with the holidays approaching, we saucily suggested that Bella was “looking good in stockings” this holiday season, and ran a homemade ad on Facebook with the book perched atop a Santa stocking from a local discount store.

10 – Don’t waste one email. Message your emails with active verbs and live links. Mine invite you to: Visit Bella on the Web:; Friend Us on Facebook:; Follow Us on Twitter:; Watch Us on YouTube:; Tumble with us at:; and, Read the Reviews on Amazon:



12 Comments so far »

  1. Jenny Milchman said,

    Wrote on April 17, 2011 @ 1:25 am

    Excellent, innovative advice. I love the foreign cafe idea. Actually, there’s a book in that tip alone…


  2. stevepiacente said,

    Wrote on April 17, 2011 @ 11:22 am

    Thanks, Jenny. With the cost of advertising so high, self-publishers have to be creative when it comes to capturing people’s attention and imagination. Luckily, technology has put a lot of tools in our hands..


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    Steve Piacente Reply:

    Thanks for stopping by; glad you liked the post! I write a lot on self-publishing. Please stop back or click the green or orange icon to be notified about new posts.


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