We’ve agreed that success for the self-published author begins with a well-written, marketable product, innovative use of new media tools, and the discipline to plan and stick with a rigorous game plan. Here are more tips to separate you from the competition. (Also check out previous post).
6 – Get Social. Create Facebook and YouTube pages, and tweet whenever you add new content, which should be about once a week. Three tips: make your content different on each site, cross-link all new posts, and think of ways to solicit user-generated content. Which takes me to number 7.
7 – Market overseas. Okay, that might be a stretch. Still, friends headed overseas provide you a chance to get a shot of your book beside a famous landmark, plus send a “message in a bottle.” That is, have your traveling friend leave the book at a busy café. Inside the front cover will be your friendly note asking for a hand from whoever picks it up. Here’s more: http://www.getbella.com/travels-with-bella/
8 – Get busy rewriting. Effective marketing requires a willingness to recast the words you spent years putting in perfect order. A hard copy version of Bella is 254 pages. On the website, it’s three lines: Isabel Moss knew she might lose her husband when he went off to war. When the call came, she was almost ready. What stopped her cold was the second call.
9 – Pay attention to the season. Over the summer, Bella was “beach perfect.” A few months later, with the holidays approaching, we saucily suggested that Bella was “looking good in stockings” this holiday season, and ran a homemade ad on Facebook with the book perched atop a Santa stocking from a local discount store.
10 – Don’t waste one email. Message your emails with active verbs and live links. Mine invite you to: Visit Bella on the Web: www.getbella.com; Friend Us on Facebook: http://on.fb.me/bellaFB; Follow Us on Twitter: http://twitter.com/wordsprof; Watch Us on YouTube: http://www.youtube.com/getbella; Tumble with us at: http://stevepiacente.tumblr.com/; and, Read the Reviews on Amazon: http://amzn.to/catchingon