Tees and Tumblr – Uniting Low and High-Tech Marketing

“The man who stops advertising to save money,” it’s said, “is like the man who stops the clock to save time.”

That and book sales in mind, I have invested in space at a huge book convention in New York next month, and Bella T-shirts to wear while working the crowd.

The Tees were designed by the artist who penned the illustrations for the excerpts on this site, the wonderfully talented Jon Haeffner. His site: http://jonnydangero.us

Some 25,000 people will be passing through the halls of the Javits Convention Center from May 23-26 at BookExpo America: http://www.bookexpoamerica.com/.

Though the Internet has enabled authors to reach out to millions of prospective readers, it will be a welcome change to greet people face to face, to shake hands, and to let them browse through a copy of my book.

It interests me, this marriage of low and high-tech marketing – T-shirts and Twitter, talk and Tumblr, face time and Facebook.

All are essential, and all are rooted in the ancient art of storytelling, be it a novel or a quick pitch. This is what unites writer and reader, promoter and consumer.

Jon’s sketch tells a lot about the story of Bella and its main protagonist. What does it suggest to you?


8 Comments so far »

  1. Jenny Milchman said,

    Wrote on April 22, 2011 @ 8:42 pm

    I will be so interested to hear more about BEA, Steve! Hope you will write about it here. To me “marketing” a book is meeting readers–you’re going to have the opportunity to do so much of that there.

    The tee short looks great. I love her expression, paired with this icon of the US that’s supposed to instill awe. Instead she looks disapproving/irritable/chastizing…something enough at odds with what we think we would see that we can’t help but stop and puzzle a bit.

    In that pause, you will say hello and proffer a copy of BELLA!


    stevepiacente Reply:

    Thanks, Jenny; as I said, Jon is awesome. Make sure to drop by his site!


  2. Lisa Smith Wagner said,

    Wrote on April 22, 2011 @ 9:36 pm

    Hi Steve-
    I will also be at BEA! I live in New Jersey and this will be my second experience. It is absolutely IMMENSE and I have to admit it was a bit overwhelming at first. What is your exhibitor number? I’ll be sure to stop by and love the t-shirts! Hope to meet you soon. Take care.


    stevepiacente Reply:

    Sounds terrific, Lisa. We’ll be in 4780.


  3. Amrita said,

    Wrote on April 25, 2011 @ 1:21 pm

    That’s a very well done sketch, and pretty revealing of the book as well.

    Interestingly enough, the use of curves reminds me of the popular Beautiful Woman/Old Woman optical illusion, where at first glance you think you see the neck of a beautiful woman, but upon further examination, it becomes the nose of an old hag.

    Very revealing of the character Bella as well!


    stevepiacente Reply:

    Amrita, you’ve put your finger right on it – Jon’s sketch is provocative without being too revealing, which is exactly what we wanted.


  4. Jennifer Perry said,

    Wrote on April 26, 2011 @ 2:11 am

    I would love for you to be a guest at Madame Perry’s Salon and talk to us about Bella.


    stevepiacente Reply:

    Hey, Jennifer, that sounds terrific. How do we make it happen? Please write to me at stevepiacente@gmail.com


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