It seemed like a good idea. Everyone said it was a good idea. And yet, when it came time to actually taking the “Script -Trailer Challenge,” it turned out very few wanted to be bothered.
Some background. Contests and challenges have been around since our hairy ancestors were scratching out Tic-tac-toe in the dirt a billion years ago. These days, even the government has joined the fun, launching http://challenge.gov/ – “a place where the public and government can solve problems together.”
So I thought I was on solid ground with the trailer contest. The concept: read a one-page, near-final draft of the script for the trailer, watch the video, and spot the differences for a signed copy of Bella.
The trailer, at www.getbella.com, does a nice job of previewing the story of an anguished widow’s search for the truth about her husband’s death overseas. She lures a Washington journalist into the investigation, and together, they learn a bunch about the power of temptation and the futility of revenge.
The idea for the contest was spurred by those side-by-side, nearly identical photos you see in magazines. The goal? Spot the differences.
I jumped in like Patton, who said, “Accept the challenges so that you may feel the exhilaration of victory.” I posted simple instructions on my website that said:
Good trailers begin with a good idea and a sharp script. Of course the first draft is never the final. We found a late draft, compared it to the trailer, and spotted at least six differences. Find them yourself to win a signed copy of the book.
I provided links so no one would even have to leave the web page, and an easy way for players to email me their findings. I was excited and a little concerned that I might have to wade though hundreds of entries.
It turned out that few shared my enthusiasm, though I did wind up declaring two winners. The lesson? For contests to work, they must be simple. A better idea might have been to ask visitors to watch the trailer and spot something hidden within. It was also suggested that asking people to cross two mediums – print and video – was asking too much.
So if you’re contemplating a contest, keep it simple, or be ready to offer up a prize most self-published authors probably can’t afford.
Why have you succeeded or fallen short with your contest?