Enough has been written on Twitter to paper birdcages across the globe. Yet you still see plenty that’s not exactly inspiring, like, I’m off to Pilates; Beautiful day out; and, Why didn’t I follow you back? Your tweets are not in English!
As a self-published author whose bottom line is selling books, my advice is:
– Be original. Pull catchy one-liners from your book and link back to the website. For example, My awakener was a woman, and so it is her story – and mine – that I tell. http://www.getbella.com
– Be topical. My dead hero was a rising tennis player. As the U.S. Open began, I tweeted: One mistake ended Hank Moss’ tennis career before he could play in the US Open. trailer: http://www.getbella.com
– Be provocative (within reason). For a post about how far authors should intrude into the bedroom, I tweeted: Sex vs. sexy; make sure you know the difference. http://bit.ly/qyDdGc
– Be seasonal and provocative. With the holidays rolling around last year, I wrote: Bella looking good in stockings this holiday season, and linked to my Amazon page, plus a photo of the book against an Xmas stocking.
– Be (a little) mysterious. Instead of saying I got a great review, I tweeted, Bella looking great in five stars, and linked to the review.
– Be helpful. Instead of saying we added a Media Room to the Bella website, I tweeted: Do self-publishers need a “Media Room” on their sites? Here’s mine: http://bit.ly/pU20Hb
– Be innovative. Don’t say you’re having a sale. Reach for something like, Bella’s not for sale, but you can have her for 99 CENTS til midnight http://amzn.to/catchingon
– Be smart. Use a tool like HootSuite to program your tweets in advance.
If you’re reading this, I’m sure you have a few tips of your own. Care to share?