Twy a Little Harder

Enough has been written on Twitter to paper birdcages across the globe. Yet you still see plenty that’s not exactly inspiring, like, I’m off to Pilates; Beautiful day out; and, Why didn’t I follow you back? Your tweets are not in English!

 As a self-published author whose bottom line is selling books, my advice is:

–       Be original. Pull catchy one-liners from your book and link back to the website. For example, My awakener was a woman, and so it is her story – and mine – that I tell.

–       Be topical. My dead hero was a rising tennis player. As the U.S. Open began, I tweeted: One mistake ended Hank Moss’ tennis career before he could play in the US Open. trailer: 

–       Be provocative (within reason). For a post about how far authors should intrude into the bedroom, I tweeted: Sex vs. sexy; make sure you know the difference. 

–       Be seasonal and provocative. With the holidays rolling around last year, I wrote: Bella looking good in stockings this holiday season, and linked to my Amazon page, plus a photo of the book against an Xmas stocking.

–       Be (a little) mysterious. Instead of saying I got a great review, I tweeted, Bella looking great in five stars, and linked to the review.

–       Be helpful. Instead of saying we added a Media Room to the Bella website, I tweeted: Do self-publishers need a “Media Room” on their sites? Here’s mine: 

–       Be innovative. Don’t say you’re having a sale. Reach for something like, Bella’s not for sale, but you can have her for 99 CENTS til midnight

–       Be smart. Use a tool like HootSuite to program your tweets in advance.

 If you’re reading this, I’m sure you have a few tips of your own. Care to share?

12 Comments so far »

  1. Debra Brown said,

    Wrote on September 11, 2011 @ 10:29 pm

    The cutest tweet I ever saw, and it drew a lot of attention, was “Dieting is a morning thing.” I actually read it on a blog post, like this one, about tweeting. It resounded well with those who were reading their timelines and had fellow feeling. They replied. It was so much cuter than if he’d said, “I can’t stick to my diet past morning.”

    So yes, like your great tweet for the Acers to share, we should think of the wording. Thanks for the post!


    stevepiacente Reply:

    I don’t think there’s any mystery to it, Debra. It’s more a matter of taking the raw idea and cooking it a little.


  2. Sylvia said,

    Wrote on September 12, 2011 @ 3:44 am

    I found a link to you from the “Author Central” page. Thank you so much for these tips. I joined Twitter a few months ago and have been trying to decide how best to use it. This is the most helpful article I’ve read so far! Thank you.


    stevepiacente Reply:

    Hi Sylvia, thanks for finding my blog and you’re quite welcome! Hope you’ll stop back often!


  3. Karen S. Elliott said,

    Wrote on September 12, 2011 @ 11:34 am

    Please do not waste my time with your 1) cat 2) dog 3) hernia surgery 4) bodily functions. These things are for your personal FB page.


    stevepiacente Reply:

    Awesome, Karen, with just a little work, we can fit that into a tweet!


  4. janet beasley said,

    Wrote on September 13, 2011 @ 10:14 pm

    Great tips – and I’m not talkin’ sirloin!


    stevepiacente Reply:

    Ha, thanks for the tasty comment, Janet!


  5. Carolyn Arnold said,

    Wrote on September 14, 2011 @ 12:38 am

    I think the most important thing is to remember there are people – just like you – on the other side. What do you like to see? What intrigues you? What makes you click a link?

    Honestly, I’ve been noticing lately “check this out” is widely overused, and I admit I’ve been guilty of it in the past. But in the last few days when I go to type “check-” that’s where I stop. Be creative 🙂


    stevepiacente Reply:

    Right on point, Carolyn. Work it a little and you’re bound to come up with something more appealing.


  6. Jo VonBargen said,

    Wrote on September 15, 2011 @ 11:33 pm

    Brilliant ideas and great advice, Steve! Thanks so much. Can’t wait to read more of your posts!


    stevepiacente Reply:

    Glad you found the piece useful, Jo. Thanks for your note, and be on the lookout – much more to come.


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