TV Reporter Goff Says Persistency Pays

NBC4 Reporter Angie Goff at American U

When trying to catch the attention of the mainstream media, be persistent without being a pest. Do some homework and be creative. Think about what’s hot, what people are talking about, and find a connection to your product or service.

Take Kim Kardashian. Kim may never surface on your daily radar, but if her divorce is trending off the charts on Twitter and you run a dating site (or perhaps have written a novel about a broken marriage), craft a pitch that links the two.

These were some of the tips that popular NBC4 reporter Angie Goff served up this week to students in the communications class I teach at American University in Washington, D.C. When pitching, she said, don’t overlook the hyper-local sites that many mainstream media outlets have created.

Goff also warned about crossing the line from persistence to peskiness, but advised students heading into public relations to err on the side of perseverance. Most of all, she said, don’t come off like you’re only out for some free advertising.

So how would you pitch that novel about the broken marriage? One idea:

Kim K says she married too soon, and the guy she thought she was marrying turned out to be someone else. In my story, Alexis does the same thing and winds up trapped in an abusive relationship. “Caught” is the story of her escape. May I send you a review copy?

 How have you used trending topics – once known as news stories of the day – to pitch your book?



5 Comments so far »

  1. Visiting AU | OhMyGoff said,

    Wrote on November 4, 2011 @ 11:42 am

    […] MORE: Persistancy Pays […]

  2. Jenny Milchman said,

    Wrote on November 4, 2011 @ 9:15 pm

    I think I probably fear being a pest–but for sure persistence was required when I tried to get published…


    Steve Piacente Reply:

    And wow, did it ever pay off! Thanks for weighing in, Jenny.


  3. Marie Pinschmidt said,

    Wrote on November 15, 2011 @ 2:31 am

    Bella sounds like a winner. I will investigate further. Best of luck with the book.


    Steve Piacente Reply:

    Thank you Marie, very kind!


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