When trying to catch the attention of the mainstream media, be persistent without being a pest. Do some homework and be creative. Think about what’s hot, what people are talking about, and find a connection to your product or service.
Take Kim Kardashian. Kim may never surface on your daily radar, but if her divorce is trending off the charts on Twitter and you run a dating site (or perhaps have written a novel about a broken marriage), craft a pitch that links the two.
These were some of the tips that popular NBC4 reporter Angie Goff served up this week to students in the communications class I teach at American University in Washington, D.C. When pitching, she said, don’t overlook the hyper-local sites that many mainstream media outlets have created.
Goff also warned about crossing the line from persistence to peskiness, but advised students heading into public relations to err on the side of perseverance. Most of all, she said, don’t come off like you’re only out for some free advertising.
So how would you pitch that novel about the broken marriage? One idea:
Kim K says she married too soon, and the guy she thought she was marrying turned out to be someone else. In my story, Alexis does the same thing and winds up trapped in an abusive relationship. “Caught” is the story of her escape. May I send you a review copy?
How have you used trending topics – once known as news stories of the day – to pitch your book?