At Work in the Book Patch

Look atop AOL’s menu bar and you’ll see a link to something called “Patch.”

Clicking the word takes you a map of the U.S., where Patch sites featuring ultra-local news are up and running. The idea is to attract audiences by focusing heavily on area news and events, photos and videos from around town. You can also join discussions.

Planted within this community of sites is an opportunity for the self-published writer, as well as the freelance reviewer. The engaging Victor Kilo is such a reviewer, and it was my pleasure to visit with him on his show, the appropriately named, “The Book Patch.”

Watch this video for ideas on how you can leverage microsites like Patch and reach all the way into neighborhoods throughout the nation. Think about all the states where you have connections – where you were born, went to school, got your first job, and where you live now. Patch is operating in more than 20 states; you just might get lucky.

Has anyone else scored with a microsite or local media outlet?

6 Comments so far »

  1. Joseph Rinaldo said,

    Wrote on December 8, 2011 @ 7:44 pm

    Thanks for the tip, Steve! I’ll definitely check it out!


  2. Joseph Rinaldo said,

    Wrote on December 8, 2011 @ 7:45 pm

    Just looked, and the state I live in, Tennessee, is not active on there apparently.


    Steve Piacente Reply:

    Thanks for taking a look, Joe. Maybe AOL needs a call suggesting they add the Volunteer State to the Patch line-up!


  3. Joseph Rinaldo said,

    Wrote on December 8, 2011 @ 7:53 pm

    Already done! Thanks! 🙂


  4. EmILy Sanderson said,

    Wrote on May 24, 2012 @ 3:26 pm

    Just a wonderful work Steve, like it so much.


    Steve Piacente Reply:

    Thank you Emily. Readers can learn more about Emily at her site:


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