Overseas Advertising on a Budget

Bella turns up in the world's southernmost city, Ushuaia, Argentina

Ushuaia (oosh-wya), Argentina is known as the southernmost city in the world. News accounts say this region of Tierra del Fuego has grown from a small village to a city of almost 60,000 people, due mostly to an influx of Antarctic tourists.

It is not a place I would have expected Bella to turn up. Then again, I like to say there are women who are unpredictable, and that Bella is their leader.

Credit this Bella sighting to globe-trotting journalist Jessica Weiss, a friend who is traveling through Argentina and free-lancing stories for various publications including the New York Times.

Free-lancers and self-publishers have a few things in common, including limited budgets and thus a need to be creative. Maybe that’s why Jess agreed to take along a copy of Bella and send back this fantastic photo.

The other part of my “overseas advertising” plan is to have her leave the book in some well-trafficked area, say a hotel lobby or busy cafe. Whoever picks it up will see a note from the author inside the front cover that says:

Dear Friend,

By chance, you have happened on my “message in a bottle. It has made its way into your hands all the way from my home in Rockville, MD, a quiet town outside of Washington, D.C.

My message is simple. I have written a story called Bella, about a widow’s quest to learn the truth about her husband’s mysterious death, and her affair with a reporter she lures into the investigation.

There is a short, engaging video that tells more. Please watch it at: http://www.getbella.com. Though we are an ocean apart, you can send me a message too. Use: steve@getbella.com

I very much appreciate your interest and feedback. If you like Bella, please tell your friends and help us spread the word.

This idea has produced interesting photos from Greece, Italy, France, Ireland, Switzerland, Peru, and now, a mysterious little city in Argentina. I hope to hear soon from someone in Ushuaia.

1 Comment so far »

  1. Steve Piacente said,

    Wrote on March 20, 2012 @ 12:52 am

    Thanks, Judye, Lisa, and of course Jessie!

    [Reply]

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