Considerable thought went into every aspect of my website, including the name, www.getbella.com.
The goal was a call to action – get bella suggests buying the book – plus a clue that Bella was an intriguing character worth trying to decipher. Do you get Bella? Does anyone? Hopefully it was and remains a question worth discussing.
What no one thought about was that a website based on one book discounted the idea that there might be a second or third book between the author’s ears.
That’s why when Bootlicker began to take shape, I realized the first website was inadequate. Now what? A second site for the second book? That wasn’t practical; you can’t ask readers to go to two different sites for the same author.
So my team and I began to rebuild getbella into www.stevepiacente.com. Key lesson learned: a book site is limited; an author site provides room to grow.
We’ve kept the best of the first site – a reader map, illustrated excerpts, a media room and more – and changed a few things that make it easier to read and navigate. There are also a few new features, like a Skype tab that makes it simple for book clubs anywhere (assuming internet access) to invite the author to sit in for Q&A when they discuss the book.
If you’re new to self-publishing, think big when planning your website. We now have plenty of room for Bootlicker, and Bella’s not complaining either. If a third little book comes along, we’re still in good shape.
Anyone want to share similar lessons learned about planning an author website?