A New Voice for the Messaging Choir that’s Free and Easy

Fun, free app

If you can tweet it in 140 characters, you can say it on camera in 15 seconds.

That’s the concept behind Viddy (www.viddy.com), a social media app out of Venice, CA billed as a “life-streaming movie studio and real-time film festival – on the go.”

That’s a bit much, but the fact is that Viddy is fun, intuitive, and a nice addition to any self-publisher’s messaging arsenal. I’ve been using it for about a month and pumped out several mini-videos from BookExpo America in NY. Here’s my Viddy page.

Some things I like:

–       It forces you to quickly get to the point;

–       Posting to Facebook and Twitter is simple;

–       You can add a music and special effects;

–       You can use a tool like Hootsuite to re-tweet viddy tweets;

–       26 million users can’t be wrong.

Mashable’s “5 Ways Brands Can Shine on Viddy” suggests: offering a behind-the-scenes look; sharing promo codes and sales; hosting a contest; creating custom filters; and creating premium partnerships.

Have you had success with Viddy or a similar app? How about using with videos in general? Has it worked? Why or why not?

4 Comments so far »

  1. Christina Carson (@CarsonCanada) said,

    Wrote on June 20, 2012 @ 10:36 pm

    Quite interesting and now I know how to pronounce your last name too. Thanks for the info.


    Steve Piacente Reply:

    Pee-ah-cen-tay, Christina! And yes, Viddy’s lots of fun; give it a shot. Thanks for dropping by!


  2. Caleb Pirtle said,

    Wrote on June 21, 2012 @ 11:59 am

    Just when I think there’s nothing new, there is. Thanks for the information on Viddy. It fascinates me even though it’s one more thing to learn in an digital ocean where there is always one more thing to learn.


    Steve Piacente Reply:

    Thanks, Caleb, I believe and hope you agree that while the vehicles change, the fundamentals – good story-telling, clean, clear writing, and so on – remain the same.
    It also strikes me that lots of people like to tweet famous quotes or attach them to the bottom of emails. Another possible use for Viddy would be to record and video-tweet favorite quotes, so long as they don’t exceed 15 seconds. Example: Writers should consider Flannery O’Connor’s comment, that, “The writer should never be ashamed of staring. There is nothing that does not require his attention.”


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