So I’m minding my business at BookExpo America, the behemoth of book industry trade shows, held annually in New York City. Well, not exactly minding my business, but trying to catch the attention of every passerby who would listen to a pitch about my next novel. Suddenly I’m being pitched by a company that’s producing a documentary about self-publishing. Interesting, I’m thinking as she spoke, but not why I invested two grand in a booth at BEA. A moment later, I reconsidered. We chatted a few minutes, and then I agreed to do a short interview. My reward was a clip of the segment, to do with whatever I chose. My choice at the moment is to share it here, and to ask: Have you ever veered a little off your literary marketing course and received a nice bonus for your trouble?