No Place Like Home to Hone Your Message

Launch fun at Thrive Yoga!

It begins with an idea that you feel compelled to develop, refine, and share.

You need support, and start with your hometown, county and state. How could you expect strangers to back you if your own neighbors won’t join the cause?

You venture out, speaking at small events, trying to ignite in others the passion you feel so strongly. Some outings are encouraging; there’s interest that seems to grow into excitement before your eyes. Other times not so much.

It’s the two steps forward that keep you engaged. People ask questions, and the questions reveal a growing attentiveness and awareness that lets you dismiss the occasional one step backward.

The goal is to fire up the base and build a band of advocates who will become eager, enthusiastic surrogates, reaching beyond your immediate universe and affirming that you are indeed someone with something to say.

It sounds as if all this could be the start of a national political campaign. It’s not. It’s about promoting and marketing your novel. There are many hurdles on this journey, but the first – after producing the best book possible – is to build a core group that will promote your work to their friends, families, and co-workers.

This is the real meaning of social networking.

I launched Bootlicker on Sept. 29 at Thrive Yoga in my hometown of Rockville, MD. It was a terrific start, as there are few words I’d like associated with my book more than “thrive.” And though I’m not very bendy, Google tells me “yoga” comes from the Sanskrit word “yuj,” which means to unite or to join. Both fit.

Indeed, many at the party seemed interested enough to help spread the word about my story of a long-buried secret that threatens to derail a historic election.

We can talk for hours about the power of social media. I say there are times when face to face beats Facebook and a handshake trumps a cyber-shake. An author’s launch party is one of those times.

Thanks again to all those who came out, and who will help me share the ideas that were developed and refined during the years it took to write Bootlicker.  This Pinterest board features many launch highlights.


4 Comments so far »

  1. Susan Bowen said,

    Wrote on October 3, 2012 @ 8:06 pm

    We enjoyed hosting the book signing and learning the world of writing and publishing. Thanks for Thriving!


    Steve Piacente Reply:

    We had a fantastic time, and everyone commented on the studio, Susan. We couldn’t have picked a better venue!


  2. Dina Rsoenthal said,

    Wrote on October 17, 2012 @ 11:25 am

    The launch gave us a better understanding of the book, and how appropriate a subject matter in an election year.


    Steve Piacente Reply:

    Thanks, Dina, and thanks for coming to the launch party. One of my tag lines for Bootlicker is that this is one story you won’t find in the NYT!
    I’m hoping readers will see the new novel as a tale of guilt, hope and redemption.


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