NBC4’s Goff Says Engage Your Audience, Own Your Brand

“Be the CEO of your own career,” Goff told students.

Engaging content, the strategic use of social media, and constant vigilance aimed at building a unique brand are the recipe for success for communicators in today’s on-demand digital society, Washington broadcast journalist Angie Goff told students Thursday at American University.

“Own your brand,” Goff said. “Be the CEO of your own career.”

Goff has branded herself as a “multi-media journalist” for NBC4 Washington, where she anchors on the weekend and reports during the week. She is known for using social media tools such as Facebook and Twitter to enhance her stories, and is now working more with Pinterest and Google+.

Technology has changed expectations, she said, meaning that consumers are always “looking for an excuse to change the channel.” Moving ahead – for everyone from authors to engineers – requires sound knowledge of communications basics, a working knowledge of the latest tools, and the determination to turn a job into a career.

Thanks to NBC4’s Angie Goff for AU visit.

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2 Comments so far »

  1. Nicole said,

    Wrote on November 9, 2012 @ 3:28 pm

    Angie Goff was so enthusiastic and personable. Within the first couple minutes, it was evident that she loves her work in journalism. I really liked that she said you shouldn’t think of “work” as “work” because it should be something you truly love doing. I also found it interesting to hear about her strong and passionate work ethic when she told us her personal story about juggling 3 jobs, school work and internships.


    Steve Piacente Reply:

    You picked some terrific takeaways from Angie’s presentation, Nicole. Thanks for weighing in.


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