Engaging content, the strategic use of social media, and constant vigilance aimed at building a unique brand are the recipe for success for communicators in today’s on-demand digital society, Washington broadcast journalist Angie Goff told students Thursday at American University.
“Own your brand,” Goff said. “Be the CEO of your own career.”
Goff has branded herself as a “multi-media journalist” for NBC4 Washington, where she anchors on the weekend and reports during the week. She is known for using social media tools such as Facebook and Twitter to enhance her stories, and is now working more with Pinterest and Google+.
Technology has changed expectations, she said, meaning that consumers are always “looking for an excuse to change the channel.” Moving ahead – for everyone from authors to engineers – requires sound knowledge of communications basics, a working knowledge of the latest tools, and the determination to turn a job into a career.
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