Tap into Local Coffee Shops to Meet New Readers

"Book Exchange" at local Starbucks

“Book Exchange” at local Starbucks

The Starbucks near my gym has a book exchange. I’d go there even if it didn’t, but the informal exchange is a nice bonus for authors who want to connect with new readers. To be sure, this is not about accosting strangers with a forced pitch. Rather, all that’s necessary is placing your book with those already on the shelf. I include a short note on the inside cover that says:

Dear Neighbor,  Thank you for your interest in my novel Bootlicker, which won the 2013 Readers’ Favorite Gold Medal for Southern Fiction, and which was named a 2013 Shelf Unbound Notable Indie Book. Bootlicker is the story of an unholy union between a racist U.S. Senator and the candidate poised to become South Carolina’s first black congressman since the Civil War. For more information and to see the video trailer, please visit www.stevepiacente.com. To contact me about possibly speaking to your book club, use: stevepiacente@gmail.com. I very much appreciate your interest. If you like Bootlicker, please also consider writing a brief review on Amazon. (Click book cover on website to get to Amazon page). Thanks again, Steve

The effort costs $5 per book, but it’s priceless in terms of building goodwill. Publicizing a new book is like launching a national political campaign. If you can’t get your neighbors to support you, you’re probably not going to be able to drum up much interest from strangers.

What other local venues have you been able to tap into to introduce yourself to readers?

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2 Comments so far »

  1. Lori Schafer said,

    Wrote on April 20, 2015 @ 6:24 pm

    Great idea, Steve! I’ll have to give that a try 🙂


    Steve Piacente Reply:

    I’ve had several positive responses from this tactic, Lori. Thanks for dropping by!


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