Tag Archive for branding

10 Steps to a Perfect Pitch: Free Webinar

Join me Tuesday, 7:30 p.m.

Join me Tuesday, 7:30 p.m.

Know one paying attention? Maybe it’s not your book; maybe it’s your pitch. Join me Tuesday night at 7:30 p.m. EST for a free webinar on how to move toward the perfect pitch. You’ll leave with actionable steps you can put to immediate use, plus a few things to think about before you create – or recreate – your pitch. Oh, and don’t forget to bring your questions.

The webinar is free. Sign up here.

See you online Tuesday.



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A Super (Bowl) Lesson in Personal Branding

NFL pro provides branding lesson

NFL pro provides branding lesson

Author, chef, athlete, dry cleaner – it doesn’t matter. Whatever you do, it’s smart to remember you’re always working on your personal brand. And that smart phones turn average people into “citizen journalists” who can tweet or even post videos if you do something well – or outrageous – in public. Follow this link for a potent lesson in personal branding from the NFL.

And please click here to follow Steve’s “Back Story” blog.

5 Ways Authors Can Pump Up the Volume

Neighborhood "libraries:" another way to meet readers

Neighborhood “libraries:” another way to meet readers

The lure of social media is powerful, particularly for artists, authors and other creative types who’d rather produce than promote.

Technology has made it possible to talk, influence, monitor and interact without leaving the comfort (and security) of your cozy home office. How efficient.

Here’s what’s missing: eye contact, handshakes (including an occasional high five or fist bump), body language, plus the opportunity to explain your work face to face, with the genuine passion that forges bonds far stronger than those generated by a like on Facebook or a follow on Twitter.


And please click here to follow Steve’s Back Story blog.

Spinning the Cruise that was No Carnival

cruise ship

Imagine trying to put some spic-and-span on all you’ve heard about the ill-fated Carnival cruise that wound up adrift off the Yucatan Peninsula.

A dirty job, to be sure, yet someone had to do it. Here’s a look at how Carnival’s CEO handled what could have been a much worse PR disaster.



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Anyone Buying the Guilt-Free Coke?

Overweight man sitting on bench in yellow shirtAll along we’ve been told we can’t have our cake and eat it too. Does the same apply to soda?

Mayor Bloomberg says no way. Ask Coke, though, and you’ll get a different answer.

The rest of the story is here.  And please weigh in. No pun intended.


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Free Webinar: Beef Up Your Brand

Bootlicker BookmarkSo tell me about yourself.

What rattles through your head when someone utters those five little words? Do you go on auto-pilot and deliver a few well-rehearsed lines? Do you grapple with the personal you versus the professional you? Are you different online than you come across in person?

Self-published authors should become adept at personal branding before venturing into cyberspace. Social media offers tremendous opportunities, but there are best practices to observe and pitfalls to avoid. I hope you’ll join me on Thursday, Feb. 7, at 7:30 p.m. EST for a free webinar that will help you bolster your brand and strengthen your online persona.

Here’s the sign-up sheet.

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NBC4’s Goff Says Engage Your Audience, Own Your Brand

“Be the CEO of your own career,” Goff told students.

Engaging content, the strategic use of social media, and constant vigilance aimed at building a unique brand are the recipe for success for communicators in today’s on-demand digital society, Washington broadcast journalist Angie Goff told students Thursday at American University.

“Own your brand,” Goff said. “Be the CEO of your own career.”

Goff has branded herself as a “multi-media journalist” for NBC4 Washington, where she anchors on the weekend and reports during the week. She is known for using social media tools such as Facebook and Twitter to enhance her stories, and is now working more with Pinterest and Google+.

Technology has changed expectations, she said, meaning that consumers are always “looking for an excuse to change the channel.” Moving ahead – for everyone from authors to engineers – requires sound knowledge of communications basics, a working knowledge of the latest tools, and the determination to turn a job into a career.

Thanks to NBC4’s Angie Goff for AU visit.

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